Struggles of Proptech Startups: Divvy Homes and EasyKnock Face Challenges
January 18, 2025 - 22:38
Many proptech startups, born and funded during the low-interest-rate heydays, are in the throes of struggle. With investments into U.S.-based real estate technology experiencing a significant downturn, companies like Divvy Homes and EasyKnock are feeling the pressure. Once seen as pioneers in the industry, these startups are now grappling with a rapidly changing market landscape.
The rise in interest rates has led to increased borrowing costs and a slowdown in housing demand, creating a challenging environment for proptech firms. Divvy Homes, which aimed to make homeownership more accessible through its rent-to-own model, is now facing difficulties in scaling its operations. Similarly, EasyKnock, which offers homeowners the ability to sell their homes while retaining the right to live in them, is also encountering headwinds as consumer sentiment shifts.
As the proptech sector navigates these turbulent waters, many investors are reevaluating their strategies. The future remains uncertain for these startups, highlighting the volatile nature of the real estate technology market.
MORE NEWS
July 13, 2026 - 03:08
US Office Vacancy Drops Across Most Major US MarketsOffice vacancy across most major US markets dropped for the second quarter in a row, signaling a slow but steady recovery in the commercial real estate sector. The improvement comes as leasing...
July 12, 2026 - 01:07
After 21 Months of Advocacy, NAR Leaders Help Deliver Landmark Housing LawA sweeping new housing package, the bipartisan 21st Century ROAD to Housing Act, has been signed into law, marking a major victory for the National Association of Realtors after nearly two years of...
July 11, 2026 - 04:22
Helen Mirren Relists Her Longtime L.A. Home With $5.5 Million Price Cut—After Carrying Out a Major RenovationActress Helen Mirren and her husband, director Taylor Hackford, have dropped the asking price on their longtime Los Angeles residence by $5.5 million, bringing the current listing to $19.5 million....
July 10, 2026 - 11:04
Jack Antonoff and Margaret Qualley's 'Split' Is Blamed on Musician Always Being 'On the Road' Instead of at Home With Actress WifeWhile Antonoff and Qualley have yet to comment on the rumors of the split, sources are now lifting the lid on an alleged rift in the marriage. According to insiders, the primary cause of the strain...